Complete Guide to Copywriting
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more. Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. First and Fast: How Do Copywriting Formulas Make Copy So Much Better? You start with a formula for what you’re trying to write: A web page in general A long-form sales page A video sales letter (VSL) An email An ad A tweet A blog post That starting-point formula will help you organize your messages